ah the fun of designing something sort of from scratch with a bit more time can be taken on. it is a great thing to know how to do, to determine what you will need, figure out what system you will use, such as a content a management system, like if you do not know a good programming language (how can you not?? or yeah, i don't)throw around design and color ideas and basically be in a collaborative state of made. as is much with this job it is not something we have lots of time to plan out, but more then we often do joomla! which i have actually used many times or Drupal which i have only just started to familiarize myself with.